A move towards a single use plastic free world
#iamnotplastic is not just about plastic….
it’s a mindset; a mindset based on an authentic connection to our world, it’s wildlife and all people that share our precious planet.
Raising awareness, starting conversations, promoting solutions, celebrating good practice.
In August 2016, I moved to Bali for a year with my family. Living on one of the world’s best surf beaches, I witnessed daily the disastrous consequences of our love of single use plastic. I teamed up with Avani Eco, a local packaging company providing a full range of sustainable alternatives to plastic. Together we set about to create a movement to raise awareness of issues of sustainability and to promote positive solutions in the fight against plastic pollution.
To launch the campaign, I photographed and wrote stories about a small group of individuals native to Bali that were already working on projects to make the island cleaner, greener and more plastic free. Historically they had received little or no recognition for the important work they were doing. These are our Unsung Heroes.
We invited these people to pledge their commitment to the movement and to raise their right hand for a photograph as a sign of that pledge.
